2017 Agenda

This year's conference will be emceed by the one and only Jay Baer!

Break out your laptop or a good, old-fashioned pen & pad. These sessions are packed with real takeaways that will help you get better at what you do.

The Westin Hotel

807 Clark Pl. Nashville, TN 37203

Pre-conference is available to Emma customers as an add-on to your Marketing United ticket.

Wednesday April 19

7:30AM

Registration + Coffee

9:00AM

Vanderbilt I-III

Opening Remarks

9:30AM

Vanderbilt I-III

Creating High-converting Signup Forms

Ben Jabbawy Founder & CEO, Privy

Vanderbilt IV

Email List Essentials

Foundational best practices for building a healthy email list.

Vanderbilt V

Holiday Email Planning: Get Out Ahead of the Holidays

The top tips for design, list segmentation and content to dominate the holidays!

Gulch I

Understanding Email Deliverability

We'll talk servers, IPs and everything in between!

10:00AM

Break

10:30AM

Vanderbilt I-III

Email Strategy & the Customer Journey

How to create an effective email marketing strategy that connects with each point of your customer's lifecycle.

Vanderbilt IV

Segmentation Essentials

How to create member fields, audience segments and more!

Vanderbilt V

Segmentation Next Steps

Exploring advanced audience segmentation best practices.

Gulch I

Design & Content Best Practices for Driving Donations

Top tips for university and non-profit email marketers.

11:15AM

Vanderbilt I-III

Best Design Practices for 2017

Exploring mobile email optimization, video in email and more!

Vanderbilt IV

Editor Essentials

Techniques for creating engaging mailings in our drag and drop editor.

Vanderbilt V

All About Calls to Action

A deep dive into the most effective design, language and placement practices to use in your calls to action.

Gulch I

Identifying the Gaps in Your Email Marketing [Guided Workshop]

12:00PM

Lunch

1:30PM

Vanderbilt I-III

Using Email Data To Make Informed Decisions

How to boost opens, clicks & everything in between.

Vanderbilt IV

Testing Essentials

A walkthrough of how and what to test in your campaigns to make them effective.

Vanderbilt V

Stress-free Sending

From checklists to test mailings, how to create a step-by-step workflow that takes the anxiety out of hitting 'send'.

Gulch I

A/B Content Testing

Our recommended strategies for A/B content testing design & copywriting as well as how to implement it.

2:00PM

Break

2:30PM

Vanderbilt I-III

Data-Driven Design

Intelligently apply best practices using response information in your account.

Vanderbilt IV

Automation Essentials

How to create automation workflows.

Vanderbilt V

Automation Next Steps

Exploring the possibilities of branching logic and other advanced lifecycle campaigns.

Gulch I

Let the Data Drive the Goals

Determining the right business metrics to help brands determine their goals.

3:00PM

Break

3:30PM

Vanderbilt I-III

What's New with Emma?

A walkthrough of all the latest & greatest features.

Vanderbilt IV

How an Email Marketing Company Does Email Marketing

Learn how Emma approaches nurturing leads, engaging with customers and driving registrants to Marketing United 2017!

Vanderbilt V

Crafting Killer CTAs from Website to the Inbox

Stuart Frazier Director of Operations, Spacecraft

4:00PM

Vanderbilt I-III

Ask Us Anything: Live!

Country Music Hall of Fame

222 5th Ave S. Nashville, TN 37203

Wednesday April 19

5:00PM

Event Hall

Marketing United Welcome Party

Thursday April 20

7:00AM

Event Hall

Kick off the day with breakfast and networking before a full day of sessions.

8:00AM

CMA Theater

Opening Remarks

Clint Smith Founder & CEO, Emma

8:15AM

CMA Theater

Keynote

UnMarketing: Everything Has Changed & Nothing Is Different

Scott Stratten President, UnMarketing

9:00AM

CMA Theater

Keynote

Storytelling for Business

Matthew Luhn Writer & Story Consultant, Pixar

9:45AM

Event Hall

15-Minute Break

10:00AM

Event Hall

Email, Social, Content & Cocktails: How Tito’s Handmade Vodka crafts a cohesive brand experience

Josie Fox Content Manager, Tito's Handmade Vodka

Katy Gelhausen Web + Social Media Coordinator, Tito's Handmade Vodka

Grand Foyer

Lights, Camera, Content: Driving Traffic, Engagement and More with Video

SnapShot Interactive

Ford Theater

The Fears, Myths, and Fallacies that Hold Email Marketing Back

Justine Jordan VP of Marketing, Litmus

10:45AM

Event Hall

15-Minute Break

11:00AM

Event Hall

Agency Confidential: Exploring Vendor, Client and Agency Relationships in Today's Marketplace

John Lane Chief Strategy Officer and Chief Marketing Officer, Centerline Digital

Grand Foyer

Capture, Grow and Convert: Everything You Need to Know About Building Your Email Audience Right Now

Ben Jabbawy Founder, CEO, Privy

Ford Theater

In Perfect Harmony: Marketing in the Music Industry

11:45AM

Event Hall

Lunch

12:45PM

Event Hall

The Unpodcast with Scott Stratten & Alison Kramer

With Special Guests

Grand Foyer

Power to the People: Why Online Reviews Really Matter

Ford Theater

Using Brand Strategy to Create Social Change

Cynthia Round SVP Marketing and External Relations, The Metropolitan Museum of Art

1:30PM

Event Hall

15-Minute break

1:45PM

Event Hall

The Future of Email: The Stylish, Segmented and Surreal Future of Email Marketing

Logan Baird, Design Services Lead, Emma

Heidi Olsen Senior Developer, eROI

EurJean Chung CRM Manager, Nest

Melanie Kinney Digital Experience Director, G3 Communications

Grand Foyer

Mobile Engagement: Getting the Basics Right

Matthew Silk Head of Strategy, Waterfall

Rob Crew Data-Driven Marketing Strategist & Principal, Crews Marketing

Ford Theater

The Forgotten Discipline of Marketing

Tom Webster VP, Strategy and Marketing, Edison Research

2:30PM

Event Hall

15-Minute break

2:45PM

Event Hall

Ask Us Anything: Emma Product Showcase

David Wright VP Product, Emma

Grand Foyer

The Physics of Ecommerce Growth. It is rocket science. How Newton's Laws of Physics apply to e-commerce brands; large and small.

Doug Crowe Project Specialist | Merchant Acceleration, Shopify Plus

Ford Theater

Data-Driven Design

Oli Gardner Co-founder, Unbounce

3:30PM

Event Hall

Networking break

4:00PM

CMA Theater

Keynote

The Story of Netflix: Marketing Innovation and the Next Wave of Disruption

Mitch Lowe Co-founder, Netflix

4:45PM

CMA Theater

Keynote

Pretty Much Everything: The Whole Story Behind Our Book

Aaron Draplin Founder, Draplin Design Co. & Field Notes

5:30PM

Event Hall

Cocktail Reception

7:00PM

Acme Feed & Seed

Party at Acme: Get the true Nashville experience during our rooftop afterparty at ACME Feed & Seed on Lower Broadway

Friday April 21

7:00AM

Event Hall

Kick off the day with breakfast and networking before a full day of sessions.

8:00AM

CMA Theater

Keynote

Challenge Your Marketing Assumptions (and Get a Free Puppy): An Intervention

Ann Handley Bestselling Author of Everybody Writes & Chief Content Officer

8:45AM

CMA Theater

Keynote

Emma Spring Launch and Sneak Peek Into The Future!

Jeff Middlesworth Chief Product Officer, Emma

9:30AM

Event Hall

15-minute break

9:45AM

Event Hall

Sponsor Showcase: An open forum with Marketing United partners and friends

Carly Horn Director of Partnerships, Emma

Grand Foyer

Millennial Cause Marketing: 5 Rules to Live By

Samra Brouk Director, Business Development, Dosomething.org

Ford Theater

Setting the agenda: Closing the gender gap through media, marketing & advertising

Erin Friedman Director, Global Advertising, Microsoft

Jenny Leahy Director, Social Media, Microsoft

10:30AM

Event Hall

15-minute break

10:45AM

Event Hall

The ABCs of Cross-Channel Marketing for Colleges and Universities

Elaine Armbruster, Director of Email Marketing & Marketing Automation, Ohio State University

Kirsten Grady Associate Director of Strategy & Planning, MIT Sloan School of Management

Diana Tomlin Marketing Manager, Texas A&M Foundation

Grand Foyer

Big Brand, Small Team: Top tips to market like the best with limited resources

Jamie Dunham Founder, Brand Wise & President, Nashville American Marketing Association

Ford Theater

Find the Red Thread: Your Secret Weapon for Finding and Telling Your Story

Tamsen Webster "Idea Whisperer", Strategic Speaking

11:30AM

Event Hall

Lunch

12:30PM

Event Hall

Nissan and 360 VR Experiences

Robert Brown Sr. Manager Interactive Marketing, Nissan North America

Grand Foyer

10 SEO Tactics You Need To Know Now

Ford Theater

Last Night a DJ Rocked Your Brand: Lessons from the Booth for your brand

Curtis Midkiff Sr. Advisor, Social Business Strategy, Southwest

1:15PM

Event Hall

15-minute break

1:30PM

Event Hall

Experience Matters: Exploring the Intersection of Technology and Human Connection in Customer Service

Lauren Hobbs Director of Marketing, Union Square Hospitality Group

Grand Foyer

The Strategy Behind Turning a Marketing Plan into Action

Shawn Herring CMO & Co-Founder, Torchlite

Ford Theater

Practical tips to breathe new life into your conversion optimization efforts for greater ROI

Ayat Shukairy Best-Selling Author, Successful Entrepreneur, Authority on Conversion Optimization

2:15PM

Event Hall

15-minute break

2:30PM

Event Hall

Doing the Most Good: An Exploration of Successful Fundraising Techniques

Karen Gragg Director of Product Marketing, Emma

Mark Codgen Chief Marketing Officer, To Write Love On Her Arms

Hal Cato CEO, Thistle Farms

Rita Paolo Communications Specialist, Oregon Zoo

Grand Foyer

The Intimacy of Data: Learn how data can make you more relevant to your customers

Rom Krupp CEO, MarketingVitals

Ford Theater

Winning the Inbox: 3 Things Savvy Email Marketers Must Know

Colby Cavanaugh SVP of Marketing, Emma

3:15PM

Event Hall

15-minute break

3:30PM

CMA Theater

Keynote

Play@Work: What’s Your Red Rubber Ball?

Kevin Carroll Founder, KC KATALYST, LLC

4:15PM

CMA Theater

Closing Remarks

Clint Smith

4:30PM

Emma HQ

Wrap Party at Emma

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