Cynthia Round

VP of Marketing and external relations, The Met

Cynthia Round is a hybrid brand executive with over 25 years of experience revitalizing iconic global brands, building relevance to new audiences, and unifying consistent brand experience across organizations/networks. Most recently, she served as senior vice president of marketing and external relations at The Metropolitan Museum of Art in New York.

From 2002-2013, she was executive vice president of brand marketing and strategy for the nation’s largest privately-supported nonprofit, United Way Worldwide, where she was responsible for global brand stewardship, its national website, communications, marketing, research, and volunteer and online engagement for some 1800 United Way chapters in more than 40 countries. Previously, she held major advertising and marketing positions as senior partner and executive group director at Ogilvy & Mather and, earlier, as a brand manager at Procter & Gamble.

A graduate of Oklahoma State University (which recognized her with a distinguished alumni award in 1995), Ms. Round has lectured widely on global branding and social marketing on campuses throughout the country. She has also served on the boards of the Advertising Educational Foundation, the Advisory Committee of the Ad Council, and on charities and public sector arts organizations including Soho Repertory Theater, which she chaired for ten years.

See More Speakers

Sign up for exclusive Marketing United content.