Diana Tomlin is the Manager of Marketing for the Texas A&M Foundation, a nonprofit organization that exists for the benefit of Texas A&M University in College Station, Texas. Diana is responsible for the strategic and tactical planning, analysis, and production of marketing designed to maximize and support major gift fund-raising efforts. She oversees the Foundation’s digital communications, including web, email, social media and digital advertising. She also measures and analyzes marketing performance, donor awareness, alumni interests and propensity to give and other determined metrics to more effectively generate traffic and leads and steward donors. Prior to working at the Texas A&M Foundation, Diana administrated marketing and fundraising programs and special events with a number of organizations including The Dow Chemical Company, Great Lakes Bay Regional Alliance, The University of Maryland and the Smithsonian Institution Center for Folklife and Cultural Heritage.See More Speakers
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