Jamie Dunham

Founder, BrandWise

President, Nashville AMA

Jamie Dunham leads Brand Wise, a brand strategy firm with a focus on building cultural relevancy for brands. A postmodernist on the subject of branding, Dunham works to ensure consistent branding across all consumer touchpoints to tell the brand story and engage consumers.

Her popular blog TheLipstickEconomy.com offers perspectives on marketing to the 108 million adult women in the U.S. that make 85% of all consumer purchases. She is a frequent speaker and contributor to blogs and news media.

Jamie has provided counsel to many consumer sectors whose audience are women. Brands she has helped guide include Beaches of South Walton, Community Health System, Gigi’s Cupcakes, HCA hospitals and health systems, Kroger Food Stores, O’Charley’s Restaurants, Pigeon Forge, The Land Trust for Tennessee, The Little Clinic, The United Methodist Church and YWCA. Previous to starting her own firm, she was a principal at two regional advertising agencies serving as Partner and Chief Planning Officer. You can recognize Jamie by her signature red lipstick and her Southern drawl. By the way, she can find her living on her iPhone and strong coffee in Nashville, Tennessee.

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