Matthew Silk

Head of Strategy, Waterfall

As Head of Strategy at Waterfall, Silk drives innovative mobile marketing programs for clients serving to increase consumer engagement, generate revenue and expand the brand’s footprint. These marketing programs integrate traditional marketing channels with the new and emerging technologies of today such as SMS, MMS, RCS, Wallet, Push and Beacons. Prior to Waterfall, Matt held senior positions with E*TRADE Financial including Director of Retail Product Management, where he was responsible for web brokerage and core user experience. He began his career at the Wharton Small Business Development Center, where he managed a portfolio of clients and provided one-on-one management consulting to entrepreneurs in the Philadelphia region.

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