Shawn Herring

CMO & Co-Founder, Torchlite

A dynamic and enthusiastic leader, Shawn Herring co-founded Torchlite, a campaign management platform that provides a new way for businesses to get digital marketing done right by seamlessly combining people, technology, and campaigns into a single interface. Through access to Torchlite’s marketplace of expert freelancers, brands are empowered to make the most of their digital marketing and inspired to focus on the work they love most.

Prior to Torchlite, Shawn built and managed the global demand generation team at ExactTarget. His team helped increase return on investment across all marketing channels and was instrumental in ExactTarget becoming one of the fastest growing SaaS companies in the world before being acquired by Salesforce.com. Shawn holds an MBA from Indiana University and has previously been in marketing roles at Harlan Laboratories and Roche Diagnostics.

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Josie Fox | Marketing United 2017

Josie Fox

Content Manager, Tito's Handmade Vodka

Josie is the Content Manager at Tito’s Handmade Vodka in Austin, Texas. Before starting with Tito’s, she studied art history and photography in Portland OR, received an MA in Advertising from the S.I. Newhouse School of Public Communications at Syracuse University, and amassed a diverse professional portfolio that includes chapters from the worlds of fine art, fashion, and entrepreneurship. Josie, a Boston native, spends her days (and nights) striving to produce riveting and relevant content for Tito’s, but also enjoys standard millennial pastimes like yoga, running, photogenic food, and Instagram. She prefers her Tito’s Handmade Vodka on the rocks with twist.

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Mike Nagel | Marketing United 2017

Mike Nagel

Partner Development Manager, EverTrue

Mike Nagel believes that education changes lives. He loves what he does because his work can expand opportunities for all students, regardless of their background. As the customer marketing manager for EverTrue (a Boston-based software company that helps higher ed advancement teams and nonprofits engage donors and fundraise through access to better data, social insights, and best-in-class integrations), Mike works with schools to maximize their efforts and learn from each other. Prior to EverTrue, Mike spent six years at Phillips Exeter Academy as the associate director of digital marketing, helping guide fundraising strategy and online engagement at the New England boarding school.

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Jeff Middlesworth | Marketing United 2017

Jeff Middlesworth

Chief Product Officer, Emma

Jeff Middlesworth
Emma

Jeff Middlesworth is Chief Product Officer at Emma, leading the product management, product marketing, design, and engineering teams.

For more than 15 years, Jeff has leveraged his skills in product management and software development while working with talented, high-energy, agile teams in building innovative products that delight customers. Entrepreneurial in spirit and practice, Jeff’s passion lies at the intersection of technology, marketing, and software as a service (SaaS).

Before Emma, Jeff served as senior director of marketing automation at Salesforce Marketing Cloud (formerly ExactTarget). Under his product leadership, ExactTarget grew to $400 million in revenue, resulting in a successful NYSE IPO in 2012 and acquisition by Salesforce for $2.5 billion in 2013.

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Mika Moser | Marketing United 2017

Mika Moser

Chief Operating Officer, Bank Director

Bio: Mika Moser is the Chief Operating Officer for Bank Director. Mika’s primary focus is to ensure that the internal processes, technology solutions and talent resources align with the overall strategic direction and vision of the company. In addition to overseeing the development of the digital magazine app, BankDirector.com and FinXTech.com, Mika serves as a member of the board and management committees.

Mika joined the company in 2010 where she developed and managed Bank Director’s integrated marketing strategy across multiple channels including email, web, social, search and mobile. Her 17 years of professional experience includes data marketing, web development and project management for companies such as Bytes of Knowledge, Board Member Inc. and Private Business Inc. Mika is a graduate of the University of Georgia with a bachelor’s degree in Journalism.

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Rob Crews | Marketing United 2017

Rob Crews

Data-Driven Marketing Strategist
and Principal, Crews Marketing

Rob Crews is a data-driven CMO with deep experience in the restaurant industry. With a keen interest in marketing technology, Rob has a unique understanding of the marketing technology that restaurant companies need to go to market today. As such, he currently connects technology firms with restaurant companies. Most recently he was the Chief Marketing Officer of Ovation Brands, the parent company of Old Country Buffet, Hometown Buffet, and Ryan’s Steakhouses where he helped the owners monetize within one year. Previously, Rob was the CMO of Church’s Chicken, where he oversaw marketing for 1,250 restaurants in 26 countries around the world. Prior to that, Rob was the VP of International Marketing at the Wendy’s Arby’s Group. In this role, Rob oversaw the marketing for 450 restaurants in approximately 25 countries around the world. Previously, Rob was the Principal of C Results Marketing, a restaurant consulting firm he started in 2003. He worked directly with restaurant management companies to do price analysis on menu items to maximize profitability. Mr. Crews also was an affiliate of the North Highland Group, a consulting firm based in Atlanta. In that role, Mr. Crews worked with clients such as The American Red Cross and Ally Bank to develop marketing solutions to drive their business. Previously, he was the Brand Director, Open Play and Tournaments for American Golf Corporation, the nation’s largest golf course management company and has also served as the Vice President of Marketing for Grill Concepts, Inc., parent company of the Commissary to the Stars, the famed Grill on the Alley in Beverly Hills, California and the chain of Daily Grill restaurants. As the Vice President of Marketing at Rare Hospitality Inc. in Atlanta, Georgia, he directed all marketing efforts for the company’s three brands LongHorn Steakhouse, Bugaboo Creek Steakhouse, and The Capital Grille. Rob holds an IDM Award in Mobile Marketing from the Institute of Direct and Digital Marketing in the United Kingdom and a BS/with Honors in Economics and an MBA in Marketing from the University of Iowa.

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Doug Crowe | Marketing United 2017

Doug Crowe

Project Specialist
Merchant Acceleration, Shopify Plus

After founding and scaling multiple e-commerce startups, Doug found himself working at Shopify in a role giving strategic advice to the top-grossing businesses on their platform. He’s worked with brands like Anheuser Busch Inbev, The Movember Foundation, Fairmont Hotels and Kylie Cosmetics. The cumulative ecommerce revenue of his clients was over $1billion.

Currently, Doug is pioneering a new initiative at Shopify Plus building structured education programs for enterprise merchants and their employees, leveraging research and best practices to help mid-market merchants scale their digital commerce efforts.

While he’s not working, Doug is obsessing over tiny homes, permaculture and growing his own e-commerce brand, hippypits.com.

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Robert Brown | Marketing United 2017

Robert Brown

Sr. Manager Interactive Marketing, Nissan North America

Robert Brown is Sr. Manager, Interactive Marketing for Nissan North America. His responsibilities include demand generation, content strategy, and execution for Nissan’s digital brand properties, including NissanUSA.com and the Diehard Fan App platform.

He has an extensive background in marketing strategy and a proven track record working with brands like Carat, Avenue A, Seattle and Hyundai Motor America – essentially, he’s run the interactive gamut.

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Ayat Shukairy | Marketing United 2017

Ayat Shukairy

Best-Selling Author, Successful Entrepreneur

Authority on Conversion Optimization,

Ayat Shukairy is a recognized expert on marketing strategy and an in-demand speaker who has presented at marketing conferences throughout the world. With over 12 years of entrepreneurial and marketing experience, Ayat helps companies create websites fall in love with, while increasing their online sales. Her clients include eBay, 3M, the Special Olympics, DISH Network, Discovery and many more.

Ayat is the co-author of “Conversion Optimization,” an Amazon.com best-selling book. In her book, she combines ground-breaking marketing research with powerful story-telling and case studies to demonstrate how to leverage these principles to create killer websites. Ayat provides one of the most comprehensive lists of strategies and actionable insights for helping websites capture more of their visitors into life time customers. She provides insights grounded in comprehensive research, the best contemporary psychology and behavioral science which any company can start implementing immediately.

In addition to co-founding her successful CRO agency over 11 years ago, Ayat has recently launched an all-in-one growth hacking tool FigPii.

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Carly Horn | Marketing United 2017

Carly Horn

Director of Partnerships, Emma

Carly Horn is Director of Partnerships at Emma. Her role centers around building meaningful brand relationships with other tech companies that add value to both products. On a day-to-day basis, that means researching partnership opportunities, working closely with internal teams at Emma to ensure alignment around integrations, and helping grow the business through co-marketing and co-selling opportunities with partners.

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Mark Codgen | Marketing United 2017

Mark Codgen

Chief Marketing Officer, To Write Love On Her Arms

In 2012, Mark joined the non-profit To Write Love Her Arms as their Director of Sales. More recently, he has stepped into the position of Chief Marketing Officer. The organization is dedicated to presenting hope and finding help for people struggling with depression, addiction, self-injury, and suicide. In his role at TWLOHA, Mark has led the way in the online sale of merchandise that not only spreads the organization’s message, but allows it to continue moving forward with its vital mission.

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Diana Tomlin | Marketing United 2017

Diana Tomlin

Marketing Manager, Texas A&M Foundation

Diana Tomlin is the Manager of Marketing for the Texas A&M Foundation, a nonprofit organization that exists for the benefit of Texas A&M University in College Station, Texas. Diana is responsible for the strategic and tactical planning, analysis, and production of marketing designed to maximize and support major gift fund-raising efforts. She oversees the Foundation’s digital communications, including web, email, social media and digital advertising. She also measures and analyzes marketing performance, donor awareness, alumni interests and propensity to give and other determined metrics to more effectively generate traffic and leads and steward donors. Prior to working at the Texas A&M Foundation, Diana administrated marketing and fundraising programs and special events with a number of organizations including The Dow Chemical Company, Great Lakes Bay Regional Alliance, The University of Maryland and the Smithsonian Institution Center for Folklife and Cultural Heritage.

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Rom Krupp | Marketing United 2017

Rom Krupp

CEO, Marketing Vitals

Rom Krupp is the CEO of MarketingVitals.com, a provider of analytics software for the restaurant industry. For over 20 years, he’s worked with hundreds of restaurant groups to design and implement solutions to their most critical business needs. He was recently named BIG’s 2015 Executive of the Year.

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Jamie Dunham | Marketing United 2017

Jamie Dunham

Founder, BrandWise

President, Nashville AMA

Jamie Dunham leads Brand Wise, a brand strategy firm with a focus on building cultural relevancy for brands. A postmodernist on the subject of branding, Dunham works to ensure consistent branding across all consumer touchpoints to tell the brand story and engage consumers.

Her popular blog TheLipstickEconomy.com offers perspectives on marketing to the 108 million adult women in the U.S. that make 85% of all consumer purchases. She is a frequent speaker and contributor to blogs and news media.

Jamie has provided counsel to many consumer sectors whose audience are women. Brands she has helped guide include Beaches of South Walton, Community Health System, Gigi’s Cupcakes, HCA hospitals and health systems, Kroger Food Stores, O’Charley’s Restaurants, Pigeon Forge, The Land Trust for Tennessee, The Little Clinic, The United Methodist Church and YWCA. Previous to starting her own firm, she was a principal at two regional advertising agencies serving as Partner and Chief Planning Officer. You can recognize Jamie by her signature red lipstick and her Southern drawl. By the way, she can find her living on her iPhone and strong coffee in Nashville, Tennessee.

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Ben Jabbawy | Marketing Untied 2017

Ben Jabbawy

Founder & CEO, Privy

Ben Jabbawy is the founder of Privy, an email list-growth platform based in Boston, MA. Through Ben’s leadership, he has helped grow Privy to support over 100,000 marketers in over 150 countries. Ben’s data-driven approach to lead capture and on-site personalization has helped brands like Hard Rock, Morphe Cosmetics, Ivory Ella, Ellen Degeneres, and many more.

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Alison Kramer | Marketing United 2017

Alison Kramer

Producer and Co-Creator , UnMarketing

Alison Kramer is Writer and Co-creator of Content at UnMarketing. She has co-written four best-selling books – UnMarketing, The Book of Business Awesome/UnAwesome, QR Codes Kill Kittens and UnSelling and is currently writing their fifth, UnBranding 100 Branding Lessons for the Age of Disruption.

Prior to writing, she developed and ran an international maternity lingerie company called Nummies. Alison writes and speaks about social media, parenting, business and marketing. Her current adventures also include co-hosting the UnPodcast, with her partner the wonderful Scott Stratten.

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Samra Brouk | Marketing United 2017

Samra Brouk

Business Development Director, Dosomething.org

As DoSomething.org’s Business Development Director, Samra Brouk leads corporate partnerships at DoSomething.org, the global not-for-profit that’s creating the most socially-conscious and socially-active generation ever. With 5.5MM (and counting!) active members worldwide, DoSomething.org is the largest member organization for young people and social change. While at DoSomething.org, Samra has managed initiatives with both agencies and global brands and leads partnerships with 3M, Johnson & Johnson, ESPN, JetBlue, among other top youth brands.

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Melanie Kinney | Marketing United 2017

Melanie Kinney

Digital Experience Director, G3 Communications

For the last six years, Melanie has been working with digital design and marketing exclusively in the B2B industry. After college, she fell in love with emails and began learning the ins and outs of designing and coding them. From there, her passion for digital design only grew. While email is still a main focus, she’s expanded her portfolio to include web and interactive design.

Currently, Melanie is the Digital Experience Director at G3 Communications. On a day-to-day basis, she works with a talented team of designers and developers to create forward-thinking B2B marketing campaigns.

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Logan Baird | Marketing Untied 2017

Logan Baird

Design Services Lead, Emma

Email geek, inspirational potty mouth, and design services lead for @emmaemail.

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Heidi Olsen | Marketing Untied 2017

Heidi Olsen

Senior Developer, eROI

Heidi Olsen has navigated through the treacherous world of email marketing for the past 8 years. Her goal is to hold email to the same standards as web design. A bonafide #emailgeek, you may find her browsing Twitter, blogs, and Slack channels in search of finding the next email frontier. You can follow her journeys on Twitter at @swisswebmiss.

Heidi is currently a Senior Developer at eROI, a full-service creative agency in Portland, OR. eROI partners with innovative brands such as Taco Bell, Nike, and Aramark to craft compelling experiences.

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Elaine Armbruster | Marketing Untied 2017

Elaine Armbruster

Director, Email Marketing & Marketing Automation, The Ohio State University

Where to start with Elaine Armbruster and her last 10 years focusing on email marketing? With her MBA and BA in Communication from The Ohio State University, she’s gathered expertise from retail and nonprofit to online media and marketing services. Elaine now applies her extensive knowledge in the university setting at her alma mater. Her email mantra? “Test and learn. Test and learn. Test and learn…”

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Kirsten Grady | Marketing Untied 2017

Kirsten Grady

Associate Director of Strategy & Planning,
MIT Sloan School of Management

With more than 15 years dedicated to helping teams execute their communications strategy, Kirsten Grady knows that any challenge can be solved with thoughtful inquiry and sound planning. She has successfully managed projects for Fortune 500 companies such as Viacom and Oracle, as well as LG and Hewlett-Packard. Kirsten is a master of project management in digital mediums, and beyond. With her breadth of experience across small and large organizations, Kirsten currently collaborates with teams around MIT Sloan School of Management to help them reach their marketing goals. She believes that upfront client and team buy-in leads to smooth and successful results.

Kirsten holds a Bachelor of Fine Arts in Fashion Management from Pratt Institute.

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Eurjean Chung | Marketing Untied 2017

Eurjean Chung

CRM Manager, Nest

EurJean is currently the CRM Manager at Nest, where she works with an amazing team to design an email experience for customers that is an extension of their thoughtful home. She fell in love with email and it’s combination of technology, data, and art during her first job sending emails to engineers about new development kits and chips. She’s been hooked on email ever since and has provided email strategy and support for major brands over the past ten years. When she’s not checking her email, EurJean spends her weekends learning all about trains with her train-obsessed 15 month old son and husband.

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John Lane | Marketing United 2017 Conference

John Lane

Chief Strategy Officer and Chief Marketing Officer,
Centerline Digital

Watching TV as a kid, I used to run to the bathroom during the shows so I could make it back for the commercials. Those days launched me down a path that included layout and writing for the college paper; communications strategy for political campaigns; marketing strategy and graphic design for Gensler (a global design and architecture firm); and the implementation of new programming, animation and design techniques for Centerline.

Today I specialize in content marketing strategy and building digital deliverables to execute those strategies. But it’s about more than just creating killer digital content. At Centerline, we help clients succeed in the digital marketplace using a three-pronged approach: strategic (message creation, brand strategy), tactical (design, development), and analytical (measurement and adaptation). This experience-tested approach allows me to build campaigns that are both well-designed and effective for clients like IBM, GE and Quintiles.

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Lauren Hobbs | Marketing Untied 2017

Lauren Hobbs

Director of Marketing, Union Square Hospitality Group

Lauren Hobbs
Union Square Hospitality Group

Lauren is the Director of Marketing at Union Square Hospitality Group. In addition to overseeing brand presence throughout Danny Meyer’s fine dining businesses, Lauren integrates technology with hospitality, leveraging data to strengthen the guest experience. In 2015 she co-founded TechTable, an annual conference that brings together leaders from the hospitality, technology, and finance industries to address converging opportunities and drive shared solutions. Prior to joining USHG in 2012, Lauren worked for American Express in their small business group, translating market research to new product launch across several digital platforms. Originally from Chicago, Lauren graduated with a BA in Art History from Duke University and an MBA from Columbia University.

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Justine Jordan | Marketing United 2017 Conference

Justine Jordan

VP of Marketing, Litmus

After mastering table-based HTML in college, Justine fell in love with the unruly art of email design, helping some of the world’s biggest brands build and manage their email campaigns. Justine is currently VP of Marketing at Litmus, where she and her team are obsessed with helping marketers create, test, and send better email. Named “Email Marketing Thought Leader of the Year” by the Direct Marketing Association in 2015, Justine is also informally known as “Judge Jordan” for her candid, relatable, and actionable advice. She’s strangely passionate about this email marketing thing, hates being called a spammer, and still gets nervous when it’s time to hit the send button.

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Curtis Midkiff | Marketing United 2017 Conference

Curtis Midkiff

Senior Advisor, Social Business Strategy, Southwest Airlines

Curtis Midkiff
Southwest Airlines

Curtis Midkiff is the Sr. Advisor on the Social Business team at Southwest Airlines, the country’s largest domestic airline and the most successful low-fare, high frequency carrier. The Social Business team at Southwest is responsible for setting the strategic vision for social across the enterprise, and Curtis has the primary responsibility of building on the current social business roadmap with a focus on long-term planning for the future. Prior to joining Southwest Airlines, Curtis served as Director of Social Engagement for the American Red Cross and Society of Human Resource Management (SHRM). Curtis is a recognized thought leader on social media strategy for brands and has been featured in a range of media outlets including MSNBC.com, Bloomberg, Forbes.com, The Wall Street Journal and the New York Post.

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Aaron Draplin | Marketing United 2017 Conference

Aaron Draplin

Founder, Draplin Design Co. & Field Notes

Located in the mighty Pacific Northwest, the Draplin Design Co. proudly rolls up its sleeves on a number of projects related to the Print, Identity and Illustration categories. We make stuff for Coal Headwear, Union Binding Co., Richmond Fontaine, Esquire, Nike, Wired, Dinosaur Jr, Timberline, Chunklet, Eaux Claires, Poler, Incase, Giro, Cobra Dogs, Jill Soloway, Sasquatch Music Festival, Rhett Miller, Old 97s, Nixon Watches, Patagonia, Target, Megafaun, Danava, Ford Motor Company, Woolrich and even the Obama Administration, if you can believe that. We’ve traveled the world telling our story, with 275 speaking fiascos under our belt and counting! We co-created Field Notes with our older brother Jim Coudal, and our memo books are sold in over 2,000 stores worldwide, with limited-edition special editions shipped quarterly to a booming subscriber list. Our first book titled “Pretty Much Everything” came out on May 17, 2016 on Abrams Books, which incredibly, is already in its third printing. We pride ourselves on a high level of craftsmanship and quality that keeps us up late into the wet Portland night.

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Tom Webster | Marketing United 2017 Conference

Tom Webster

VP Strategy & Marketing, Edison Reserach

Tom Webster is Vice President of Strategy and Marketing for Edison Research, a custom market research company best known as the sole providers of exit polling data during US elections for all the major news networks. He has over 20 years of experience researching consumer usage of technology, new media, and social networking, and is a frequent keynote speaker on consumer behavior and data.

Webster is the principal author of a number of widely-cited studies, including “The Podcast Consumer” series, “The Social Habit,” “Twitter Users in America,” and is the co-author of “The Infinite Dial,” America’s longest running research series on digital media consumption. He is also the co-author of “The Mobile Commerce Revolution,” and directed the research study behind “Hug Your Haters,” the best-selling new book by Jay Baer on modern customer service.

He writes about all of these topics at www.brandsavant.com and on Twitter at @Webby2001.

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Tamsen Webster | Marketing United 2017 Conference

Tamsen Webster

"Idea Whisperer", Strategic Speaking

Tamsen Webster
Strategic Speaking

Part “idea whisperer,” part message strategist, and part presentation coach, Tamsen Webster helps people and organizations like Verizon, State Street Bank, Ericsson, Johnson & Johnson, and Disney find and communicate the power of their ideas. She is the Executive Producer of TEDxCambridge, one of the oldest and largest locally organized “TED talk” events in the world and the CEO and founder of Strategic Speaking, a presentation strategy company. In former lives, she worked in both agencies and at nonprofits heading up brand, marketing, and fundraising communication strategy, along with a brief but enduring turn as a change management consultant. She was a reluctant marathoner…twice; is a winning ballroom dancer (in her mind); and everything she knows about people, speaking, and change, she learned at Weight Watchers. True story.

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Oli Gardner | Marketing United 2017 Conference

Oli Gardner

Co-founder, Unbounce

Oli Gardner
Unbounce

Unbounce co-founder Oli Gardner has seen more landing pages than anyone on the planet. He’s obsessed with identifying and reversing bad marketing practices, and his disdain for marketers who send campaign traffic to their homepage is legendary, resulting in landing page rants that can peel paint off an unpainted wall. A prolific international speaker, Oli is on a mission to rid the world of marketing mediocrity by using data-informed copywriting, design, interaction, and psychology to create a more delightful experience for marketers and customers alike.

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Ann Handley | Marketing United 2017 Conference

Ann Handley

Chief Content Officer, MarketingProfs

Ann Handley
MarketingProfs

Ann Handley is a Wall Street Journal best-selling author, keynote speaker, and the world’s first Chief Content Officer.

Ann speaks and writes about how you can rethink the way your business markets. Cited in Forbes as the most influential woman in Social Media and recognized by ForbesWoman as one of the top 20 women bloggers, Ann Handley is the Chief Content Officer of MarketingProfs, a training and education company with the largest community of marketers in its category.

She was a long time monthly columnist for Entrepreneur magazine, is a member of the LinkedIn Influencer program and the co-author of the best-selling book on content marketing, “Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business” (Wiley, originally published 2011. Paperback 2012.) The book has been translated into nine languages, including Turkish, Chinese, Japanese, Korean, Italian, and Portuguese. Her most recent book, “Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content” (Wiley, 2014) is a Wall Street Journal bestseller.

She currently has more than 350,000 followers on Twitter and writes about content, marketing and life at the highly entertaining AnnHandley.com.

A pioneer in digital marketing, Ann is the co-founder of ClickZ.com, which was one of the first sources of interactive marketing news and commentary. She started her career as a business journalist and editor.

Ann is based in Boston, Massachusetts.

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Jay Baer | Marketing United 2017 Conference

Jay Baer

President, Convince & Convert

Digital marketing and online customer service are broken, and Jay Baer brings the repair kit.

Jay has created five multi-million dollar companies, and is the most retweeted person in the world among digital marketers.

He is the President of Convince & Convert, a consulting firm that helps the world’s most iconic brands like The United Nations, Nike, 3M, and Oracle use technology to win new customers and keep the customers they’ve already earned.

A New York Times best-selling author of five books, Jay is the host of the Social Pros podcast, part of his Convince & Convert podcasting network.

He’s also an avid tequila collector and a certified barbecue judge.

Meet our host, Jay Baer!

Cynthia Round | Marketing United 2017 Conference

Cynthia Round

VP of Marketing and external relations, The Met

Cynthia Round is a hybrid brand executive with over 25 years of experience revitalizing iconic global brands, building relevance to new audiences, and unifying consistent brand experience across organizations/networks. Most recently, she served as senior vice president of marketing and external relations at The Metropolitan Museum of Art in New York.

From 2002-2013, she was executive vice president of brand marketing and strategy for the nation’s largest privately-supported nonprofit, United Way Worldwide, where she was responsible for global brand stewardship, its national website, communications, marketing, research, and volunteer and online engagement for some 1800 United Way chapters in more than 40 countries. Previously, she held major advertising and marketing positions as senior partner and executive group director at Ogilvy & Mather and, earlier, as a brand manager at Procter & Gamble.

A graduate of Oklahoma State University (which recognized her with a distinguished alumni award in 1995), Ms. Round has lectured widely on global branding and social marketing on campuses throughout the country. She has also served on the boards of the Advertising Educational Foundation, the Advisory Committee of the Ad Council, and on charities and public sector arts organizations including Soho Repertory Theater, which she chaired for ten years.

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Matthew Luhn | Marketing United 2017 Conference

Matthew Luhn

Original Storyteller, Pixar

Matthew Luhn is a writer, story consultant, creative writing instructor and keynote speaker with over 25 years’ experience creating stories and characters at Pixar Animation Studios, The Simpsons, and beyond.

Alongside his story work at Pixar, Matthew also trains CEOs, marketing teams, directors and other professionals how to craft and tell stories for Fortune 500 companies, Academy Award winning movies and corporate brands.

Matthew’s “Story Seminars” and “Story for Business Workshops” run in New York City, Los Angeles, London, and other major cities worldwide. His “Story for Business Workshops” and keynotes train business leaders and entrepreneurs how to use storytelling to bridge the gap between heart and business to build brands and business communication, while his “Story Seminars” train attendees how to develop stories and write dialogue to create compelling stories and screenplays. His clients include Target, Procter and Gamble, Adidas, Sony, Mattel, Facebook, Charles Schwab, Microsoft, Warner Brothers, Google, Salesforce, Disney, and many more.

Matthew’s story credits include Toy Story (1995), Toy Story 2 (1999), Monsters Inc. (2001), Finding Nemo (2003), Cars (2006), Ratatouille (2007), UP (2009), Toy Story 3 (2010), Monsters University (2013), Toy Story of Terror (2013), Toy Story That Time Forgot (2014), and other films and TV shows currently in development.

Matthew’s career began at 19 years old, as the youngest animator to work on The Simpson TV series. His TV credits on the The Simpsons include Kamp Krusty (1992),Lisa’s Pony (1992), Homer Alone (1992), Colonel Homer (1992), Homer Defined (1992), and Burns Verkaufen der Kraftwerk (1992).

Along with his seminars and consulting work, Matthew has a sustained interest in teaching and empowering children around the world how to draw, write, and make films. Collaborating with The General Pencil Company, the first pencil factory in the USA, Luhn has created a series of “how to draw” books and art programs for kids of all ages.

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Kevin Carroll | Marketing United 2017 Conference

Kevin Carroll

Founder, KC Katalyst LLC

After serving in the Air Force for ten years and earning his college degree, Kevin Carroll, author, speaker, and agent for social change, became an athletic trainer at the high school and collegiate levels in Philadelphia. His expertise in athletic performance was recognized by the 76ers organization and led to his job as the Head Athletic Trainer for the Philadelphia 76ers in 1995.

While at the 76ers, Nike tapped Kevin to bring his unique experiences to the sneaker giant in 1997. Although no job “officially” existed at the time, Kevin was directed to create a position at the company that would add value to the overall mission of the brand. Kevin accepted the challenge and stayed for seven years as “Katalyst” (the ‘K’ is for Kevin): a creative change agent.

At Nike, he was instrumental in helping the company develop a deeper understanding of athletic product performance, team dynamics, and interpersonal communication. Kevin left Nike in 2004 to create his own company, Kevin Carroll Katalyst/LLC, committed to elevating the power of sport and play around the world.

As a consultant and author of three highly successful books published by ESPN, Disney Press and McGraw-Hill, Kevin has helped turn creative ideas into reality for organizations such as The National Hockey League, ESPN, Starbucks (his words appeared on 17 million Grande cups), The National Basketball Association, The Walt Disney Company, Mattel, Hasbro, Procter & Gamble, The Discovery Channel, Capital One, and many others.

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Mitch Lowe | Marketing United 2017 Conference

Mitch Lowe

Co-founder, Netflix

Mitch Lowe
Netflix

Mr. J. Mitchell Lowe, also known as Mitch, has over 25 years of executive experience in the entertainment retail space. From creating his own chain of video rental stores to serving as a founding executive for Netflix and the President of RedBox, Mitch has held executive positions at two of the most groundbreaking and influential companies in the home video entertainment business since the 1980s.

Mitch has had a hand in revolutionizing the way video and streaming services are delivered to homes, phones and other devices around the world today. He got into the entertainment business in the 1980’s when he opened his own successful chain of video rental machines and rental stores called Video Droid. It was at a trade show in 1997 when Mitch met Marc Randolph, fellow co-founder of Netflix. Together with Reed Hastings, the trio created what is now known as the top video streaming service in the world.

He also served as Netflix’s Vice President of Business Development & Strategic Alliances before joining the team at RedBox in 2003. While there he served as the COO and President until 2011. Under Mitch’s leadership Redbox grew from $36k in his first year to $1.5B in revenue 8 years later with over $300M in free cash flow. His colleagues have praised him for his brilliant approach to inspiring and energizing employees to help keep the company moving and thinking forward. He helped to build a strong management team and was instrumental in developing the concept of $1 per night new release DVD rentals.

Since late 2011, he has been an independent consultant for entrepreneurs and startups. Mitch is a top keynote speaker for corporate conferences, internal meetings, leadership summits and other industry events. Lowe is also Partner at Crestlight Venture Partners, LLC, and is a board member for Cantaloupe Systems, Booxby, GoChip, and Notis Global. Currently, Mitch is the CEO of MoviePass, Inc.

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Scott Stratten | Marketing United 2017 Conference

Scott Stratten

President, UnMarketing

Scott Stratten is the President of Un-Marketing. He is one of the leading speakers/authors in the world when it comes to helping audiences embrace the age of disruption.

He has written four best-selling business books and was formerly a music industry marketer, national sales training manager and a Professor at the Sheridan College School of Business, he ran one of the most successful viral video agencies in the world for nearly a decade before solely focusing on speaking at events for companies like PepsiCo, Adobe, IBM, Microsoft, Hard Rock Cafe, Cirque du Soleil, Saks Fifth Avenue, Deloitte and Fidelity Investments when they need help navigating their way through the landscape of business disruption.

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