Filmed Thursday, April 30th 2015
When it comes to “creating ridiculously good content,” there’s no one better than Ann Handley, chief content officer at MarketingProfs and best-selling author of Everybody Writes. With a unique blend of humor and marketing smarts, her opening keynote kicked things off in style and set the tone for the entire conference. Her session is filled with inspiring tips and examples to help marketers create content that audiences will actually thank us for. Ridiculously good, indeed.
Ann Handley is a veteran of creating and managing digital content to build relationships for organizations and individuals. She’s the Chief Content Officer of MarketingProfs; a best-selling author; a columnist for Entrepreneur magazine; a LinkedIn influencer; a keynote speaker, mom and writer.