Ben Swank:

The not-so-subtle art of anti-marketing

Filmed Friday, May 1st 2015



How can anti-marketing help us get the results that traditional marketing can’t? And when is preaching to the choir actually a good thing? In this fascinating session, Ben Swank, co-founder and consigliere at Third Man Records, gives us a behind-the-scenes look at the marketing behind one of the coolest brands in the music industry.


Ben Swank

Third Man Records

Ben Swank is co-founder, along with Jack White and Ben Blackwell, of Third Man Records in Nashville. He’s also the former drummer of the Soledad Brothers.