Jay Baer:

Youtility: why smart marketing is about help not hype

Filmed Friday, May 1st 2015

If you spend any amount of time online or in your inbox, then odds are good you’re being bombarded by brands promoting themselves. It can be exhausting. That’s where Youtility comes in. In his closing keynote, Jay Baer tells us how your brand can become a breath of fresh air by creating marketing so useful, relevant and valuable that people would pay for it. It’s about making something awesome and promoting that thing, rather than yourself or your brand. And by giving it away, you’ll get customer loyalty (and all the benefits that come with it) in return.

Jay Baer

Convince & Convert

Jay Baer is a hype–free marketing strategist, speaker, and author and President of the social media and content marketing consultancy Convince & Convert. A digital marketing pioneer, Jay has consulted with more than 700 companies since 1994, including Caterpillar, Nike, Visit California, Allstate, Petco, Columbia Sportswear, and 29 of the Fortune 500.