John Jacobs:

Life is good: how we built a community-owned brand through word-of-mouth marketing

Filmed Thursday, April 30th 2015



John Jacobs, cofounder of Life is good, closed the first day of Marketing United with a bang. He lit up CMA Theater with a session that includes the following: Larry Bird, frisbees whizzing into the audience, a live kazoo band performing Beatles’ hits, embarrassing childhood photos, and the incredible brand story of how he and his brother went from selling t-shirts out of a van to owning a multi-million dollar company. And in the process, he inspired us all to not only do great work, but do great work that makes the world a better place. You’ll want to watch this again.


John Jacobs

Life is Good

John Jacobs is the co-founder and Chief Creative Optimist of The Life is good Company. A $100 million privately held business based in Boston, MA, Life is good spreads positive vibes with its colorful collection of apparel and accessories.