Justine Jordan:

How to optimize email for all Inboxes in a mobile world

Filmed Thursday, April 30th 2015

This was one of the highest-rated sessions in our post-conference survey. Why? Litmus’ Justine Jordan is a true rock star in the email marketing world. Seriously, you should have seen the line of email geeks asking her to sign printouts of their tests. In this video, Justine shares her best tips to help “unsuck" your emails. She covers everything from subject lines to design to CTAs and includes a bunch of tips and strategies to optimize your email for a whole range of mobile apps. If you care at all about email marketing, this session is a must watch.

Justine Jordan


Justine Jordan is an email critic and popular industry speaker. After mastering table-based HTML in college, she fell in love with the unruly art of email design, helping some of the world’s biggest brands build and manage their email campaigns. A designer masquerading as a marketer, Justine currently directs all things marketing at Litmus, educating and inspiring fellow marketers to create better email.