Filmed Thursday, April 30th 2015
We all love a good brand story. And when it comes to brand stories, there are few better than the rise of Virgin America. As former VP of Marketing, Porter Gale was instrumental in building the Virgin America brand into what it is today. In her session, she shares the highs, the lows, the risks and the lessons learned while building a high profile brand on the fly (See what we did there?). Grab a notebook. You’ll learn a lot you can apply to your own brand.
Porter Gale is a marketing expert with over 20 years of experience working in branding, social media, advertising and filmmaking and author of Your Network is Your Net Worth. From 2007-2011, she was Vice President of Marketing at Virgin America.