Branding With The Stars

videos » 2016 » Rowanne McKnight, Emily Hughes, Amanda Valentine:

Branding with the Stars: Personality, Product and Developing a Solid Brand When Everyone Knows Your Name

Filmed Wednesday, April 20 2016 | CMA Theater



Building a brand can be tricky when you brand is a celebrity. Join Project Runway’s Amanda Valentine, Emily Hughes (formerly of GOOP) and Rowanne McKnight (brand ambassador for Reese Witherspoon’s Draper James) for an insightful panel discussion about the unique challenges of building a brand when everyone knows your name.


Rowanne McKnight

Spring Marketplace

Rowanne fell in love with Nashville during her days as a student at Vanderbilt University. After college, she worked for Warner Bros Records for 8 years before joining StyleBlueprint and helping them launch the SBGuide. For the past 2 years, she’s been the Director of Enterprise Sales and Brand Marketing at Spring Marketplace.

Emily Hughes

Loup Digital

Emily is the Co-Founder of Loup Digital, an audience development consultancy that helps media and e-commerce clients like Olivia Palermo grow, retain, and convert their audiences. Her digital marketing expertise comes from working at brands like goop, Food & Wine, Travel + Leisure, and Departures.

Amanda Valentine

Amanda Valentine

Amanda Valentine is the founder and designer of Amanda Valentine, a ready-to-wear clothing line manufactured in Nashville, TN. After working as a wardrobe stylist (and rock bassist) in Los Angeles, Amanda settled in Nashville 10 years ago to develop her clothing collection. She competed on Season 11 of Project Runway, and placed second when she was voted back by fans to compete in Season 13.