Champagne, Cavier and Content

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Champagne, Cavier and Content: Navigating Marketing Challenges for Luxury Brands

Filmed Wednesday, April 20 2016 | Grand Foyer

You wouldn’t think that selling a luxury lifestyle would be very difficult – after all, who wouldn't want to spend a week getting pampered in Beverly Hills or lounging poolside in Hawaii? But when you’re one of several top-tier brands competing for the attention of a very small, very selective portion of the population, you have to go all-out with your marketing efforts. In this panel discussion, learn what it takes to become a part of the luxury conversation, the importance of producing extraordinary content and some really cool ways that marketing a lifestyle can help you sell your product or service.

Adam Deflorian

AZDS Interactive Group

Adam has been designing and creating innovative digital solutions for international luxury lifestyle brands since 2008. As founder and CEO of AZDS Interactive Group, Adam works with prestigious brands such as Montage Hotels & Resorts, The Leading Hotels of the World, and Tradewind Aviation.

Josh Surridge

Canyon Ranch

Josh is the Corporate Digital Marketing Strategist for Canyon Ranch, the world’s leader in health and wellness luxury vacations with resorts and spas on land and at sea. He wields his marketing power for the forces of good - helping guests make a commitment to healthy living and experience transformative wellness to live their fullest life.