Chris Lucas

Formstack

videos » 2016 » Chris Lucas:

Creating The Ultimate Buyer Experience with Better Data

Filmed Wednesday, April 20 2016 | Grand Foyer



In a world of 8-second attention spans and pesky "promotions" tabs, marketers are clamoring to find ways to communicate their messages to buyers. But do you know if your efforts are resonating with the right people? Join Chris Lucas, VP of Partnerships at Formstack, for a tactical presentation on how you can use online forms to create your target profile and apply the findings to your email marketing and nurture efforts. He'll show you how to assess your existing customer base for buyer behaviors and determine the best way to gather initial data on your target market. Data nerds: We love this stuff as much as you do, so you're not going to want to miss this one!


Chris Lucas

Formstack

Chris Lucas is the VP of Partnerships at Formstack, an online form building software that empowers customers through streamlined data capture. He was the first employee hired and has spent much of his time developing and executing the marketing strategies that helped Formstack become the #1 online form builder.