Christopher Lester

Emma

videos » 2016 » Christopher Lester:

Let’s Get Personal: Crafting Truly Valuable Experiences With Email

Filmed Tuesday, April 19 2016 | CMA Theatre



As marketers, we live in a world of data, spreadsheets, and measuring our success in facts and figures. So much so, in fact, that it’s easy to for us to lose sight of the real, live people we’re trying to reach. However, the savviest marketers know that harnessing the power of email to create personalized, lasting brand impressions not only feels better – it also yields some seriously impressive results. Join Christopher Lester, VP of Sales at Emma, as he helps you get personal with smart segmentation, deliver immediate value with custom content, and craft experiences that everyone – from your CMO to your newest subscriber – can’t ignore.


Christopher Lester

Emma

Christopher Lester is the vice president of sales at Emma where he leads the teams responsible for outbound and inbound sales efforts, strategic growth into new markets and in-market business development.

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