From Cupcakes to Couture

videos » 2016 » Blair Beckwith, Jayme Brown, Emily Tucker, Rob Massa:

From Cupcakes to Couture: What You Need To Know Today To Sell Anything Online

Filmed Tuesday, April 19 2016 | Event Hall

We’ve reached critical mass of online sales: Now that your customers can buy essentially anything they want online, what does that mean for their expectations? In this panel discussion, ecommerce experts will touch on topics like the role of behavioral automation in a successful online retail program, emerging trends in retail technology for 2016, operating ecommerce for a non-traditional online sales model, doing scaling online business for a brand that’s exploded but still has a relatively small team. If ecommerce plays any role in your business, you won't want to miss this!

Blair Beckwith


Blair Beckwith is the Developer Relations Lead at Shopify – a leading cloud-based, multichannel commerce platform designed for small and medium-sized businesses – where he leads efforts to work with an extensive network of third-party developers and partners to provide solutions to help merchants sell more and save time.

Jayme Brown

Goldie Blox

Jayme Brown is the Community Manager at GoldieBlox. Her job is to manage digital campaigns to inspire young girls and help them fall in love with STEM (science, tech, engineering, and math). She's passionate about women's issues and her quest to find a decent New York bagel in San Francisco.

Emily Tucker

Gigi’s Cupcakes

Emily's entrepreneurial spirit and love of the franchise world was born out of her marketing experiences with Arby's, Captain's D's and Domino's Pizza. Today, Emily brings her local focus and national savvy to Gigi’s where she champions Gigi’s female consumer and shapes brand strategy, marketing and product development.

Rob Massa


Bounce Exchange Rob Massa is an email enthusiast that hails from New York, NY where he heads up ESP Partnerships at Bounce Exchange; the leader in behavioral automation.