J Robert Brown

Nissan

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When Technology and Sponsorship Meet: Launching a Consumer App for College Sports

Filmed Wednesday, April 20 2016 | CMA Theatre



Join Robert Brown, Sr. Manager Interactive Marketing, as he discusses how Nissan connects college sports fans to the brand through a mobile platform and strategy that inspires meaningful action beyond the usual KPIs. Find out how Nissan leveraged the latest mobile technology to create 'Diehard Fan' in support of the widest-reaching sponsorship deal in the history of collegiate sports, the "Nissan College 100."


J Robert Brown

Nissan

Robert Brown is Sr. Manager, Interactive Marketing for Nissan North America. His responsibilities include demand generation, content strategy, and execution for Nissan's digital brand properties, including NissanUSA.com and the Diehard Fan App platform. He has an extensive background in marketing strategy and a proven track record working with brands like Carat, Avenue A, Seattle and Hyundai Motor America – essentially, he's run the interactive gamut.