Laura Hibben

Eventbrite

videos » 2016 » Laura Hibben:

How to Use Tech to Build Meaningful Customer Relationships

Filmed Tuesday, April 19 2016 | CMA Theater



We've all heard it: Today, the buyer is in control. And with so much marketing content circulating in the world, it's exceedingly difficult to reach customers with a message that resonates. So what do we do now? We leverage technology to create a more impactful, personal conversation. Learn how you can use the 3 new P's of marketing technology – Personalization, Progressive Profiling, and Predictive Marketing – to connect with your customers and build more meaningful relationships.


Laura Hibben

Eventbrite

Laura Hibben runs and oversees Eventbrite's marketing technology stack. As Senior Manager of Marketing Operations, her passions include operational efficiency, marketing automation, campaign optimization, analytics, and Metallica. She brings 10 years of industry experience to her role — ask her about global marketing strategies, sales and marketing alignment, and building high-performing, expert teams.