Lessons from Top University Marketers

videos » 2016 » Chelsea Allen, Ethan Parry, Nicole Smith, Matthew Toy:

Class Is In Session: Lessons from Top University Marketers

Filmed Wednesday, April 20 2016 | Event Hall



Hear from a panel of voices from central communications, development, alumni relations, and admissions offices at top universities across the country. They’ll cover subjects from fundraising to recruiting to keeping students engaged and informed year-round. You'll learn about the biggest challenges university marketers face and the tactics they use to achieve their goals in the current digital marketing landscape.


Chelsea Allen

University of Louisville

Chelsea Allen is the Digital Media Coordinator at University of Louisville Office of Admissions, where she helps manage email communications with both new and prospective students. Along with her love for the Louisville Cardinals, Chelsea regularly obsesses over Diet Coke and college basketball.

Ethan Parry

University of Pennsylvania

Ethan Parry is the Digital Media Coordinator for Development & Alumni Relations at Penn Medicine, where he builds university-wide marketing campaigns and creates social media content. A life-long resident of Pennsylvania, he holds a BA from the University of Pittsburgh and lives in Philadelphia, where his penchant for design extends across marketing e-mails to painting.

Nicole Smith

Vanderbilt University

Nicole Smith currently serves as director of communications for development and alumni relations at her alma mater, Vanderbilt University, for all university schools as well as athletics. Prior to joining Vanderbilt, she was a senior account executive at McNeely Pigott & Fox Public Relations.

Matthew Toy

Trevecca Nazarene University

As Trevecca Nazarene University's Associate Vice President of Marketing and Communications, Matt heads internal and external communication, public relations and branding strategy through inbound and outbound marketing where his performance has ranged from an entire rebranding of the university to doubling the online student population.