The Power of Customer Feedback

videos » 2016 » Chris Campbell, Megan Hickey:

The Power of Customer Feedback: Leveraging Online Feedback to Drive LTV and Acquisition at Scale

Filmed Wednesday, April 20 2016 | Grand Foyer



In this session, ReviewTrackers’ Founder and CEO Chris Campbell will discuss the impact online reviews have on consumer buying behavior and outline how you can harness the power of feedback to grow and improve your business. Megan Hickey, Co-Founder and Director of Strategy for LionMaus Media, will also share first-hand experience in how to implement a feedback management program at enterprise-level businesses. She will highlight the many ways reviews have driven customer LTV, increased acquisition, and lowered operating costs across thousands of locations within the world's largest automotive service franchise


Chris Campbell

ReviewTrackers

Chris Campbell is CEO & Founder of ReviewTrackers, a product that empowers enterprise businesses to efficiently manage their online reviews, build their brand reputation and positively impact their bottom line. With expert knowledge in digital marketing and enterprise business solutions, Chris has revolutionized the way household brands understand and manage customer feedback.

Megan Hickey

LionMaus Media

Megan Hickey is the co-founder of LionMaus Media, an agency that creates sophisticated social media and cause marketing programs for large companies. LionMaus' most recent hunger awareness video won an IAC award and was picked up by The Huffington Post and The Daily Mail UK.