Scott Stratten

UnMarketing

videos » 2016 » Scott Stratten:

Everything Has Changed and Nothing Is Different

Filmed Tuesday, April 19 2016 | CMA Theatre



Today’s business climate is changing at an unprecedented rate. Every week, it seems that there's a new strategy, social media site or technology that's a “must use” or “game changer.” But what we lose in this endless quest for the next bright, shiny business object is that while everything has changed, nothing is different: Trust, connection, consistency and service will always trump any new app to hit the market. In this keynote, Scott will walk you through what is real and what are only smoke screens in the business world today.


Scott Stratten

UnMarketing

Scott Stratten is the President of UnMarketing. He is an expert in Viral, Social, and Authentic Marketing which he calls UnMarketing.

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