We Believe In Nashville

videos » 2016 » Katie Vance, Max Goldberg, Casey Summar, Bryce McCloud:

We Believe In Nashville: The Art and Business of Branding and Building an “It” City

Filmed Wednesday, April 20 2016 | Event Hall



When we catch a game of bocce at Pinewood Social or peruse the handmade wares at Porter Flea or walk past murals in the newly-minted “Pie Town” neighborhood, we’re actually witnessing the city we love retain what makes it special. Maintaining Nashville's authenticity despite rapid growth and expansion requires businesses to invest in the community that already exists and the artists/makers/creators living here – and the people on this panel have all been actively involved in those collaborations. The strategy, branding and marketing behind these changes is what we ultimately highlight in this session.


Katie Vance

Porter Flea

Katie Vance is the mind behind some of Nashville’s most stylish locales, including the modern 506 Lofts downtown, East Nashville’s elegant Bar Luca and Germantown’s Butchertown Hall. In 2011, she launched handmade market Porter Flea with an aim of promoting and propelling Nashville’s independent craft and design scene. Her work has earned praise from publications ranging from the Nashville Scene and NATIVE to Forbes Travel Guide and Southern Living.

Max Goldberg

Strategic Hospitality

Max Goldberg is co-owner of Strategic Hospitality, the parent company to Nashville-based Merchants, The Patterson House, The Catbird Seat, Pinewood Social, and more. It began as a modest company of two and has grown to a thriving hospitality group employing over 400 people across each of its venues.

Casey Summar

Arts & Business Council of Greater Nashville

Casey Gill Summar is the executive director of the Arts and Business Council of Greater Nashville. She’s also an adjunct Professor of Law at Vanderbilt Law School, Peabody, and Belmont College of Law. Casey serves on several boards, including the Nashville Arts Coalition and TBA Entertainment Law Section. She was recently featured in Nashville Business Journal’s Top 40 Under 40.

Bryce McCloud

Isle of Printing

Bryce McCloud founded Nashville's Isle of Printing with Hiram Kneesch in 1997. He renamed the shop’s neighborhood "Pie Town" in 2014, and he’s currently working to create a place where unconventional, community-minded fine art can flourish in our city.