Tamsen Webster

Strategic Speaking

videos » 2017 » Tamsen Webster:

Find the Red Thread: Your Secret Weapon for Finding and Telling Your Story

Filmed Friday April 21, 2017 | CMA Theatre



In business, every day is filled with changes and challenges we can't see coming. But no matter the size of the change, or how little we can do to stop it, we still want to feel in control. The question is: How?
Starting with a little-known detail of a well-known myth, Tamsen presents a simple but powerful way you can go beyond managing change to mastering it.
Through eye-opening examples from business and life, you will learn:

  • Why change is so unsettling and why typical approaches to “change management” too often go wrong
  • An actionable model for mastering change at both at the individual and organizational levels
  • What the “Red Thread” is, and how to find your own


Tamsen Webster

Strategic Speaking

Part “idea whisperer,” part message strategist, and part presentation coach, Tamsen Webster helps people and organizations like Verizon, State Street Bank, Ericsson, Johnson & Johnson, and Disney find and communicate the power of their ideas. She is the Executive Producer of TEDxCambridge, one of the oldest and largest locally organized “TED talk” events in the world and the CEO and founder of Strategic Speaking, a presentation strategy company. In former lives, she worked in both agencies and at nonprofits heading up brand, marketing, and fundraising communication strategy, along with a brief but enduring turn as a change management consultant. She was a reluctant marathoner…twice; is a winning ballroom dancer (in her mind); and everything she knows about people, speaking, and change, she learned at Weight Watchers. True story.

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