For the past eight years I have worked in depth with consumer insights for Global brands like Taco Bell, Nike, and Vogue with focus groups, surveys, digital learning agendas, consumer testing, and cultural studies. Brands that attract Millennials and Generation Z culture. A group of people that demand to be seen and heard. A group that wants to be met where they’re at. The successes of my strategic insights have come from my qualitative and quantitative research that strives to truly understand consumers as human beings. Because when you know someone, you talk to them differently. The goal of my work is to truly know and understand whom I am talking to, so I can talk to them effectively and provide value in the products and content created for them.
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