Susan Baier helps marketers figure out what’s going on in the minds of prospects and customers, and how to use that information to craft targeted, efficient and effective marketing programs for their organizations, their agencies and their clients. Her company Audience Audit develops custom attitudinal segmentation research. She has worked with over 50 agencies and their clients including Gap, Kona Grill, Infusionsoft, Jayco, Tufts University, AT&T, Pella and more. She has been featured on podcasts including Jay Baer’s Social Pros, Build a Better Agency, Smart Agency and Duct Tape Marketing. In her spare time she hangs out with her family and enjoys a good bourbon.