FILMED FRIDAY APRIL 21st, 2017 | Grand Foyer
As marketers, we’re tasked with hitting big goals and a solid email marketing program can help you get there. However, in this fast-paced, get-it-done-yesterday world, it's easy to slip into a routine and end up sending messages that don’t convert. Whether it’s a stale template design or a lack of strategic segmentation, one-size-fits-all can end up being one-size-fits-none.
In this presentation, SVP of Marketing, Colby Cavanaugh will show you real-life examples from brands that are optimizing their email programs for today’s on-the-go consumers. Simply by focusing on 3, key areas of your email marketing program, you’ll start sending the kind of email that gets real results.
Colby Cavanaugh is SVP of Marketing at Emma. Prior to joining Emma, he worked as VP of Global Channels at Return Path, where he drove customer success through their global partner ecosystem and enhanced their product offerings for digital marketers. He has over 10 years experience in the digital marketing space, including positions with Webtrends, ExactTarget, and Salesforce.