FILMED Thursday APRIL 20th, 2017 | CMA Theater
Southwest Airlines is known as a world class purveyor of fun, authentic brand experiences and exceptional customer service. Senior Advisor of Social Business Strategy, Curtis Midkiff, will show you how to see yourself as a “brand DJ” instead of just a marketer and make the business you represent truly stand out. He’ll provide practical advice for elevating your own content and valuable lessons he’s shared with Southwest Airlines regarding audience engagement.
Curtis Midkiff is the Sr. Advisor on the Social Business team at Southwest Airlines, the country’s largest domestic airline and the most successful low-fare, high frequency carrier. The Social Business team at Southwest is responsible for setting the strategic vision for social across the enterprise, and Curtis has the primary responsibility of building on the current social business roadmap with a focus on long-term planning for the future. Prior to joining Southwest Airlines, Curtis served as Director of Social Engagement for the American Red Cross and Society of Human Resource Management (SHRM). Curtis is a recognized thought leader on social media strategy for brands and has been featured in a range of media outlets including MSNBC.com, Bloomberg, Forbes.com, The Wall Street Journal and the New York Post.