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Cynthia Round

The MET

USING BRAND STRATEGY TO CREATE SOCIAL CHANGE

FILMED FRIDAY APRIL 21st, 2017 | CMA Theater

If brand-building strategy can create a cult-like following for a pair of running shoes or a cup of coffee, then surely we can use these same approaches to inspire better choices for healthy lives, give more children the education they deserve, or to save the planet. What can the world’s best brands teach us about creating positive social change? Learn from a renowned expert who has led successful branding initiatives for the world’s largest nonprofit (United Way Worldwide) and America’s largest museum (The Met).

Cynthia Round is a hybrid brand executive with over 25 years of experience revitalizing iconic global brands, building relevance to new audiences, and unifying consistent brand experience across organizations/networks. Most recently, she served as senior vice president of marketing and external relations at The Metropolitan Museum of Art in New York.

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