FILMED APRIL 20th, 2016 | Grand Foyer
Email is one of the most powerful weapons in a marketer’s arsenal… but it takes a truly solid design strategy to get it just right. The difference between two emails – one that generates big results and one that never sees the light of day – can be little more than a single design element. In this session with email extraordinarie Justine Jordan, learn dozens of tips and tricks you can use to improve your subscriber experience, open rates, clicks and conversions.
Justine is director of marketing at Litmus, where she leads content marketing, customer education and research initiatives. She's strangely passionate about this email marketing thing, hates being called a spammer, and still gets nervous when it's time to hit the send button.