FILMED THURSDAY APRIL 20th, 2017 | CMA Theater
Data-Driven Design (3D) is an evidence-based visual framework for creating websites & landing pages that increase your leads, sales, and customers. In this session you’ll learn how to discover and leverage data to inspire, validate, and measure your design decisions, use a marketing core value system to differentiate yourself from your competitors, and develop a common language that your teams of marketers, designers, and copywriters can use to work better together to collectively increase your conversion rates.
Unbounce co-founder Oli Gardner has seen more landing pages than anyone on the planet. He’s obsessed with identifying and reversing bad marketing practices, and his disdain for marketers who send campaign traffic to their homepage is legendary, resulting in landing page rants that can peel paint off an unpainted wall. A prolific international speaker, Oli is on a mission to rid the world of marketing mediocrity by using data-informed copywriting, design, interaction, and psychology to create a more delightful experience for marketers and customers alike.
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