FILMED THURSDAY APRIL 20th, 2017 | CMA Theater
Live video, virtual reality, brands posting memes. The marketing world has gone bananas with an insatiable appetite for the newest things. But what works, and what is just a fad?
In this keynote, Scott covers the ridiculousness of some of the new things in the marketing toolbox, along with how they got a national corporation fined over $1,000,000 for a review and the real story and data behind his recent viral video on Facebook that gathered over 13,000,000 views in 10 days.
Scott Stratten is the President of Un-Marketing. He is one of the leading speakers/authors in the world when it comes to helping audiences embrace the age of disruption. He has written four best-selling business books and was formerly a music industry marketer, national sales training manager and a Professor at the Sheridan College School of Business, he ran one of the most successful viral video agencies in the world for nearly a decade before solely focusing on speaking at events for companies like PepsiCo, Adobe, IBM, Microsoft, Hard Rock Cafe, Cirque du Soleil, Saks Fifth Avenue, Deloitte and Fidelity Investments when they need help navigating their way through the landscape of business disruption.